Founded in 2003, Heidelpay is a full-service PSP that facilitates payment acceptance
on behalf of online merchants. The platform is 100% proprietary, serving more than
14,500 primarily online businesses across the DACH and Benelux regions, and
processes transactions across more than 200 payment methods, covering online,
mobile and point-of-sale channels.
Heidelpay operates in a fast-growing market driven by the continued expansion of
global e-commerce. Processed volumes globally are estimated to grow by around
17% a year and are likely to reach close to €4 trillion by 2019, while the addressable
market in Europe alone is estimated to be around €154 billion at present.
Heidelpay itself has seen significant expansion over the past three years. It
processes a significant share of e-commerce volumes in its target markets with an
above market CAGR of more than 20% since 2013. Heidelpay intends to grow its
business organically and inorganically, broadening its offering in existing
jurisdictions and across the payments value chain, launching additional products
and functionalities, and potentially entering other select EU markets.
Completion of the transaction is subject to approval by the Federal Financial
Supervisory Authority, the German Federal Bank and the Luxembourg Financial
Supervisory Authority.
This announcement follows AnaCap’s signing last month of an agreement to acquire
the French retail banking operations of Barclays, which will become AnaCap’s sixth
banking platform.
Tassilo Arnhold, Director at AnaCap, commented:
“We are delighted to invest in what is a highly innovative, fast-growing business led
by an ambitious and committed management team with over 20 years’ experience in
the payments industry. Heidelpay operates in a vast and high-growth addressable
market in which there is a scarcity of nimble independent PSP providers, thus offering an exciting opportunity to capture further market share through investing
in the business and driving the next phase of expansion.”
Mirko Huellemann, Heidelpay Founder and CEO, commented:
“We are extremely excited about partnering with AnaCap for the next chapter of
developing Heidelpay. Over the past years, we have built a fully independent, fastgrowing
and leading German Payment Service Provider. To realise the platform’s full
potential and capitalise on the continued vast market growth opportunity, we are
confident now is the right time to partner with a professional investor. With its deep
expertise in European financial services and proven track record of supporting fastgrowing
companies, AnaCap is the ideal investor for our next stage of development.”
AnaCap was advised by Norton Rose Fulbright and EY. Heidelpay was advised by
Corestar Partners and Herbert Smith Freehills.
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