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Natixis Global Asset Management has released the results of its 2017 Global Individual Investor
survey. A total of 8300 individual investors (400 in France) have been surveyed between
February and March 2017 in 21 countries across Asia, Europe, the Americas and the Middle
East. Among the main findings:
- Passive index funds could leave investors short of their goals. French investors say they
need returns of 9.1% above inflation to meet their goals at a time when many experts expect low
single-digit returns from many market indices. - Investors’ use of index funds may be at odds with their strong desire for ESG investments.
80% of French investors want their investments to reflect their personal values, but only 44%
say index funds contain these types of companies. - Closet indexers are damaging trust in the fund industry. 72% of investors expect truly active
managers, but almost the same number (66%) believe many managers are charging active
management fees while really just tracking an index - More education is needed on alternative investments. 60% of French investors believe it is
essential to invest in alternatives to reduce risk, but only 40% do so effectively. - When it comes to making investment decisions, investors trust their financial advisors
(75%), more than their close friends or family (54%), the financial media (59%) or social media
(32%).
More than two-thirds of global investors feel financially secure, emboldened enough by strong market
gains to take additional investment risks. But the record highs and historic calm over the past year
aren’t enough to soothe their fear of losses. Investors’ definition of risk seems to be focused on the loss
of capital and not on investment opportunities.
Natixis’ survey also shines a light on investors’ confusion over even basic topics, such as the attributes
of index investing, pointing to a need for greater clarity. Although 72% of French investors continue to
say they would prefer safety over performance, they also say they need returns of 9.1% above
inflation. At a time when many market experts are forecasting low single-digit returns over the longterm,
investors may need to rethink their strategy and turn to truly active managers that strive to
outperform market benchmarks through superior security selection.
Skeptical and confused, French investors value advice more than ever
The majority (72%) of investors say the asset management industry provides value for money, but they
need to be reassured that those firms are managing their assets in their best interests. Some of this
skepticism can be traced to closet indexers – firms that claim to actively manage their funds and charge
commensurate fees, but deliver portfolios that mimic benchmarks. Sixty-two percent of French investors
say they expect their mutual funds to have portfolios that differ substantially from their benchmarks, but
two-thirds (66%) believe many managers charge active fees while really just tracking an index. In
Natixis surveys last year*, 57% of institutional managers and 43% of financial advisors cited the
prevalence of closet indexers as a reason they used passive strategies.
The survey also found continued misperceptions about index investments. Fifty two percent of
investors mistakenly believe index funds are less risky and 60% say they help minimise losses, even
though index funds track both the ups and downs of the markets they follow and provide no built-in risk
management. Seventy-five percent of global institutions* said investors have a “false sense of security”
about passive investing. Asked to compare the relative strengths of active and passive investments, 86% of institutional investors say active is better suited to generating alpha, to generating risk-adjusted
returns (64%), for accessing emerging market opportunities (76%), and for ESG investing (75%), while
passive investment management is regarded above all as a way to reduce management fees.
These differences in perception reflect the challenges that individual investors are facing. The good
news is that investors are ultimately seeking out the assistance of financial advisors: 66% of French
investors receive financial advice and 65% of them believe they need an expert to find the best
investment opportunities (65%).
“Through our research, investors tell us loud and clear they need advice, they’re confused about
passive investing, and they want transparency and value for their money,” said Jean-François
Baralon, Head of Natixis Global Asset Management Distribution for France, French-speaking
Switzerland and Monaco. “Individual investors tend to attribute to index funds advantages that they
don’t always have in terms of risk control. Truly active management, on the other hand, can help to
optimise risk and generate alpha over the long term.”
ESG demand from individual investors grows, but may not be compatible with passive index investing
Almost 80% of French investors say they want their investments to reflect their personal values and
adhere to high standards for environmental, social and governance (ESG) criteria. Seventy-two
percent say it is important to invest in companies that are ethically run, while 67% believe it is
important to invest in companies that have a positive social or environmental impact.
But the desire for investments to better match personal convictions is difficult to rationalize for investors
who rely solely on traditional passive index funds, as hundreds of companies are included in many
popular indexes regardless of their corporate behavior or ethics. Only 44% of French investors say
index funds contain companies that reflect their personal values.
Investors are looking for alternatives, but need help
French retail investors express a great need to integrate risk management into their investments.
Seventy-six percent seek investment solutions that provide them with greater diversification, a better
risk/reward pairing (78%), protection from volatility (75%) and decorrelated performance (74%). Yet,
while alternative investments could help meet these needs, only 40% of French individual investors say
they invest in them.
“The financial industry as a whole has an important role to play to help investors make thoughtful longterm investment decisions and to enable them to explore all the investment strategies available. It is encouraging to see that investors are showing a greater interest in ESG and alternative solutions, but to best utilise these strategies, investors need education, clarity and professional advice,” concludes Jean-François Baralon.
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