Natixis Investment Managers and Natixis Wealth Management together make up Asset & Wealth Management, one of
Natixis’ four core business lines, alongside Insurance, Corporate & Investment Banking, and Specialized Financial
Services.
Natixis Global Asset Management becomes Natixis Investment Managers
Natixis Global Asset Management is changing its name to Natixis Investment Managers to better highlight its multiaffiliate
business model and the strengths the firm brings to its clients. Natixis Investment Managers offers
investment solutions from high-conviction, high-active share investment managers, while also providing evaluation
and consulting support to help clients build portfolios to meet their long-term goals.
“Our new name and brand platform better showcase our business model and the value we bring to clients by offering
leading active investment solutions combined with the research and consultation they need to build and manage their
portfolios,” said Jean Raby, member of Natixis Senior Management Committee in charge of Asset & Wealth
Management. “Providing clients with access to a range of investment managers, each with its own unique process and
culture, helps capitalize on the diverse and unconventional thinking that can lead to alpha generation.”
Natixis Asset Management, a Paris-based affiliate of Natixis Investment Managers, is also undergoing a rebranding
exercise and will be renamed in 2018. All other affiliates of Natixis Investment Managers (see appendix) will retain
their current brands.
Active Thinking
In conjunction with its name change, Natixis Investment Managers is launching a new brand platform centered on
Active ThinkingSM. Like Natixis’ multi-affiliate investment model, which includes 26 specialized investment managers,
the firm’s Active ThinkingSM brand platform will illustrate how Natixis leverages many diverse views and challenges
traditional ways of thinking in pursuit of the best portfolio solutions for clients. Active ThinkingSM also reflects Natixis’
belief in the value that truly active management can bring to clients.
Natixis Investment Institute
To extend its multi-disciplinary approach to investment management, Natixis is also establishing the Natixis
Investment Institute, which will build on the behavioral research of its Center for Investor Insight, the in-depth portfolio
research and analytics of its Portfolio Research & Consulting Group, and more generally its market trend analysis and
forecasting to provide clients with an in-depth understanding of the relationships between investor sentiment and
investment decision-making.
Banque Privée 1818 becomes Natixis Wealth Management
Banque Privée 1818 is changing its name, highlighting its ambition in the wealth management business.
This new name categorically asserts the wealth management business’ role at the very heart of Natixis’ and Groupe
BPCE’s business lines.
Natixis Wealth Management is extending its wealth management product and services offering by relying more
extensively on the range of expertise available across Natixis, particularly the private equity and asset management
solutions provided by Natixis Investment Managers.
The bank chose the Natixis Wealth Management name to highlight its aim of supporting clients in France and on the
international arena. The bank will now use the same brand name across France, Luxembourg and Belgium.
“Our new name and brand reflect our ambition of becoming a key banking player in France for High Net Worth
Individuals and family offices, within Groupe BPCE” states George-Eric de la Brunière, CEO of Natixis Wealth
Management.
Sélection 1818 and VEGA IM will maintain their corporate names and brands.
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