{"id":67258,"date":"2017-11-27T00:55:00","date_gmt":"2017-11-26T23:55:00","guid":{"rendered":"http:\/\/beta.next-finance.net\/news\/natixis-two-new-brands-in-asset-management-and-private-banking\/"},"modified":"2017-11-27T00:55:00","modified_gmt":"2017-11-26T23:55:00","slug":"natixis-two-new-brands-in-asset-management-and-private-banking","status":"publish","type":"post","link":"http:\/\/beta.next-finance.net\/en\/news\/natixis-two-new-brands-in-asset-management-and-private-banking\/","title":{"rendered":"Natixis: two new brands in asset management and private banking"},"content":{"rendered":"<p>Natixis Investment Managers and Natixis Wealth Management together make up Asset &#038; Wealth Management, one of<br \/>\nNatixis\u2019 four core business lines, alongside Insurance, Corporate &#038; Investment Banking, and Specialized Financial<br \/>\nServices.<\/p>\n<p><strong>Natixis Global Asset Management becomes Natixis Investment Managers<\/strong><\/p>\n<p>Natixis Global Asset Management is changing its name to Natixis Investment Managers to better highlight its multiaffiliate<br \/>\nbusiness model and the strengths the firm brings to its clients. Natixis Investment Managers offers<br \/>\ninvestment solutions from high-conviction, high-active share investment managers, while also providing evaluation<br \/>\nand consulting support to help clients build portfolios to meet their long-term goals.<\/p>\n<p><em>\u201cOur new name and brand platform better showcase our business model and the value we bring to clients by offering<br \/>\nleading active investment solutions combined with the research and consultation they need to build and manage their<br \/>\nportfolios,\u201d<\/em> said Jean Raby, member of Natixis Senior Management Committee in charge of Asset &#038; Wealth<br \/>\nManagement. <em>\u201cProviding clients with access to a range of investment managers, each with its own unique process and<br \/>\nculture, helps capitalize on the diverse and unconventional thinking that can lead to alpha generation.\u201d<\/em><\/p>\n<p>Natixis Asset Management, a Paris-based affiliate of Natixis Investment Managers, is also undergoing a rebranding<br \/>\nexercise and will be renamed in 2018. All other affiliates of Natixis Investment Managers (see appendix) will retain<br \/>\ntheir current brands.<\/p>\n<p><strong>Active Thinking<\/strong><\/p>\n<p>In conjunction with its name change, Natixis Investment Managers is launching a new brand platform centered on<br \/>\nActive ThinkingSM. Like Natixis\u2019 multi-affiliate investment model, which includes 26 specialized investment managers,<br \/>\nthe firm\u2019s Active ThinkingSM brand platform will illustrate how Natixis leverages many diverse views and challenges<br \/>\ntraditional ways of thinking in pursuit of the best portfolio solutions for clients. Active ThinkingSM also reflects Natixis\u2019<br \/>\nbelief in the value that truly active management can bring to clients.<\/p>\n<p><strong>Natixis Investment Institute<\/strong><\/p>\n<p>To extend its multi-disciplinary approach to investment management, Natixis is also establishing the Natixis<br \/>\nInvestment Institute, which will build on the behavioral research of its Center for Investor Insight, the in-depth portfolio<br \/>\nresearch and analytics of its Portfolio Research &#038; Consulting Group, and more generally its market trend analysis and<br \/>\nforecasting to provide clients with an in-depth understanding of the relationships between investor sentiment and<br \/>\ninvestment decision-making. <\/p>\n<p><strong>Banque Priv\u00e9e 1818 becomes Natixis Wealth Management<\/strong><\/p>\n<p>Banque Priv\u00e9e 1818 is changing its name, highlighting its ambition in the wealth management business.<\/p>\n<p>This new name categorically asserts the wealth management business\u2019 role at the very heart of Natixis\u2019 and Groupe<br \/>\nBPCE\u2019s business lines.<\/p>\n<p>Natixis Wealth Management is extending its wealth management product and services offering by relying more<br \/>\nextensively on the range of expertise available across Natixis, particularly the private equity and asset management<br \/>\nsolutions provided by Natixis Investment Managers.<\/p>\n<p><quote>The bank chose the Natixis Wealth Management name to highlight its aim of supporting clients in France and on the<br \/>\ninternational arena. The bank will now use the same brand name across France, Luxembourg and Belgium.<\/quote><\/p>\n<p><em>\u201cOur new name and brand reflect our ambition of becoming a key banking player in France for High Net Worth<br \/>\nIndividuals and family offices, within Groupe BPCE\u201d<\/em> states George-Eric de la Bruni\u00e8re, CEO of Natixis Wealth<br \/>\nManagement.<\/p>\n<p>S\u00e9lection 1818 and VEGA IM will maintain their corporate names and brands. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The asset management and private banking businesses are adopting new brands.<br \/>\nNatixis Global Asset Management becomes Natixis Investment Managers, and Banque Priv\u00e9e 1818 becomes<br \/>\nNatixis Wealth Management. <\/p>\n","protected":false},"author":20,"featured_media":67256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1470],"tags":[1655,1651,1437,2007],"_links":{"self":[{"href":"http:\/\/beta.next-finance.net\/en\/wp-json\/wp\/v2\/posts\/67258"}],"collection":[{"href":"http:\/\/beta.next-finance.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/beta.next-finance.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/beta.next-finance.net\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"http:\/\/beta.next-finance.net\/en\/wp-json\/wp\/v2\/comments?post=67258"}],"version-history":[{"count":0,"href":"http:\/\/beta.next-finance.net\/en\/wp-json\/wp\/v2\/posts\/67258\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/beta.next-finance.net\/en\/wp-json\/wp\/v2\/media\/67256"}],"wp:attachment":[{"href":"http:\/\/beta.next-finance.net\/en\/wp-json\/wp\/v2\/media?parent=67258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/beta.next-finance.net\/en\/wp-json\/wp\/v2\/categories?post=67258"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/beta.next-finance.net\/en\/wp-json\/wp\/v2\/tags?post=67258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}