Founded over 20 years ago, AgFirst Bay of Plenty provides independent kiwifruit maturation sampling
and testing services across its 2 facilities, strategically located in the Bay of Plenty region of New
Zealand, a region which represents approximately 80%1 of New Zealand’s kiwifruit crop. Kiwifruits is
New Zealand’s leading horticultural export product, and the industry is experiencing a period of
significant growth, with export value in 2015 estimated at NZD 1.4bn2
, a 43% increase from the previous
year. AgFirst Bay of Plenty is also the leading provider of independent avocado maturation sampling
and testing services.
The acquisition of AgFirst Bay of Plenty complements Eurofins’ existing competencies and reinforces
the Group’s network and analytical capabilities to better serve the food and agricultural industries in
New Zealand, and the broader Asia Pacific region. It also provides the Group a strong platform to
support the high-growth kiwifruit export market. In return, AgFirst Bay of Plenty will have access to the
complete portfolio of Eurofins’ services, which should enable it to solidify its leadership in its key niche
market, and at the same time expand its service reach.
Comment from Dr. Gilles Martin, Eurofins CEO: “AgFirst Bay of Plenty expands Eurofins food testing
offering in New Zealand and reinforces our footprint in the Asia-Pacific region. This acquisition is
consistent with our strategy of building leading positions in niche areas in the testing market, to ensure
deepest expertise in a wide range of markets. We look forward to providing AgFirst Bay of Plenty’s
clients with access to the full range of services and capabilities of the Eurofins Group.”
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