This post is also available in: 
Français
A new name for a more defined brand architecture
As part of Natixis’ strategic plan ‘New Dimension’, Natixis Investment Managers, one of the world’s
premier asset managers[[Cerulli Quantitative Update: Global Markets 2017 ranked Natixis Investment Managers (previously Natixis Global Asset
Management) as the 15th largest asset manager in the world based on assets under management as at December 31, 2016]]
, has begun a process of aligning its brands. Within this new initiative,
Natixis Asset Management, will become Ostrum Asset Management from April 3, 2018[[Natixis Asset Management U.S., LLC and Natixis Asset Management Asia Limited legal entities will be renamed Ostrum
Asset Management U.S., LLC and Ostrum Asset Management Asia Limited by June 2018. All funds will be renamed by the
end of 2018. ]].
Jean Raby, Chief Executive Officer of Natixis Investment Managers, commented: “Ostrum Asset
Management is our largest affiliate, and its distinct brand name re-affirms its key role in Natixis
Investment Managers’ multi-affiliate structure. Ostrum Asset Management’s leading active
investment solutions are an integral part of our Active Thinking? approach, helping clients to build
portfolios to meet their long-term goals.”
New identity, symbol of change
“Ostrum”’s Latin roots pay tribute to the company’s European origins, while its meaning “purple colored” connects firmly to its parent companies Natixis and Groupe BPCE. The logo’s exponential symbol embodies Ostrum’s ambition to expand in partnership with its clients and staff, creating new opportunities in the fast changing asset management industry.
Matthieu Duncan, Chief Executive Officer of Ostrum Asset Management[[Matthieu Duncan will become Chief Executive Officer of Ostrum Asset Management from April 3, 2018.]]
, adds: “Our new brandname Ostrum Asset Management highlights our experience in the financial markets over more than 30 years[[Source Natixis Asset Management at 12/31/2017.]], our strong performance track record[[Source Natixis Asset Management – open-end funds managed by Natixis Asset Management with more than 15 years’
performance track record –12/31/2017]] and our investment teams dedication to our clients.”
Refocused range to serve fresh ambitions
A leading fund manager[[IPE Top 400 Asset Managers 2017 ranked Natixis Asset Management as the 51st largest asset manager, as at
12/31/2016. ]] in Europe with assets under management of 324.5 billion euros[[ Source Natixis Asset Management at 12/31/2017. ]] on behalf of institutional, individual and distributor clients, Ostrum Asset Management is renewing its focus on its long-standing fixed-income experience, its focused equity capabilities and its renowned insurance
expertise.
The company will thereby draw on its extensive global investment range of bond funds, with 90% of funds ranked 1st or 2nd quartile by Morningstar[[Morningstar at 12/31/2017 – based on Natixis Asset Management’s range of open-end funds.]]. It will also continue to roll out alternative solutions, such as CLOs and private debt on real assets, while bolstering its equity investment expertise, including thematic, small & mid cap and emerging funds.
Lastly, Ostrum Asset Management will use its unique insurance investment management expertise to continue supporting insurer clients via its tailored multi-asset solutions range.
Ostrum Asset Management will rely on Natixis Investment Managers global distribution platform, as well as the Groupe BPCE retail banking networks, to drive its growth.
Add Comment