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Natixis Global Asset Management today published the results of its 1st annual survey of French individual investors with financial assets of between €75,000 and €300,000 held in banks[[Average household holdings cumulated over the last 3 months.]]. This survey of 984 clients of French banks was conducted
in July 2014.
Retirement is a major concern for French individual investors. They entertain
ambitious financial objectives with a view to maintaining their lifestyle.
Retirement is a priority for over 70% of savers. Concretely, 64% of them save money in view
of retirement, while 8% intend to do so. 69% do not believe that retirement pensions alone
will be enough to allow them to maintain a reasonable lifestyle.
When asked to estimate retirement needs, one of every two investors stated that at least an
additional thousand euros per month would be necessary to live comfortably, while one of five
stated at least €1,500. To feel reasonably secure, 3/4 would like to have saved at least
€100,000 towards retirement.
According to Christine Lacoste, Head of network development at Natixis Asset Management,
“The results of the survey confirm that when faced with questions concerning the future of
pay-as-you-go retirement, creating long-term savings is more than ever a major concern for
French savers.”
But these objectives are irreconcilable with the extremely safe investment
strategies adopted.
Savers who have put in place a financial strategy for retirement opted for safe or known
investments: term deposits and passbook savings accounts (33%), life insurance in euros or
units of account (28%). Less than 10% of the individual investors questioned opted for
financial or stock market investments. Retirement specific products were even less popular:
only 16% subscribed to an individual pension plan.
Christine Lacoste stated “It is unfortunate that these savers overlook the potential for
performance offered by financial investments over the long term. Yet, against the background
of very low interest rates and returns, preparation for retirement should involve a more
dynamic investment approach, with a portion of savings being allocated to financial markets,
and reasonable risk.”
Generally, whether or not they have begun preparing for that long-term goal, the majority of
savers (55%) want a safe investment offering capital protection. Specifically, half say they
prefer investments that are least exposed to market fluctuations, and over four out of ten are
looking for rock-solid investments (41%). Despite this enormous paradox, practically all
savers (90%) believe that their investments perfectly match their investment objectives.
Beyond an extremely cautious attitude provoked by economic conditions, this
paradox between the scale of objectives and safety of the methods deployed can be
attributed to an ignorance of investment solutions.
82% of savers questioned demonstrated a high level of uncertainty concerning financial
matters and savings. Furthermore, there was little knowledge about solutions offered in real
terms. When asked to rate six bank savings plans and financial investments in terms of
perceived profitability from 1 to 6, (passbook savings accounts, Livret A savings accounts,
ten-year French government bonds, CAC 40, PEL home savings plan and euro-nominated life
insurance), savers surveyed found little difference among them, indicative of an inability to
differentiate between the investment solutions available.
Furthermore, when questioned about four types of funds (capital guaranteed or protected,
flexible, low volatility stocks and SRIs), only 15 to 20% of savers believed they were
knowledgeable about them. The vast majority (nearly 60%) admitted to being completely
ignorant of them. Furthermore, this ignorance also extended to the area of taxation. Thus, a
little over 1/4 were aware that the ceiling for PEA share savings plans had been raised at the
beginning of this year, or had heard of the PEA-PME investment vehicle reserved for SMEs).
Yet, the tax benefits offered by the product subscribed was considered of major importance
when choosing (69%).
Client education and support measures all the more essential, as after explanation,
investors were very interested in one or several investment solutions offered.
After a quick presentation of the four investments solutions previously tested, many of those
questions demonstrated a real interest and desire to invest in them: 55% opted for formula or
protection funds, nearly 30% for flexible funds and over 40% for low volatility stocks. Finally,
57% of savers would be interested in long-term growth, an important criterion when making
investment decisions with 1/5 even setting it as a priority.
For savers, their bank’s financial advisor is at the center of support and information
services in terms of generating savings.
Savers prefer banks to manage their portfolios: nearly 3/4 considered banks’ advisory and
information services of primary importance. Client education and information services are
critical: Before making an investment, “knowing and understanding in what their investment
has been made, in concrete terms” follows just behind capital protection for 50% of
participants.
According to Christine Lacoste,” In addition to bank savings, Asset Managers have a vital role
to play vis-à-vis individual clients in creating profitable, long-term savings solutions. In order
to respond to needs of investors looking above all for capital protection, we have launched
several innovative product offerings, combining market access and capital protection. For
those keen to reinvest on equity markets, we have opted for themed and/or SRI funds,
thereby restoring meaning to their investment.”
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